RTO4 IN THE NEWS

Canadian DMO brings Silicon Valley approach to tourism marketing
By Shawn Smajstria – MultiBrief – Apr 26, 2017
The cultural fabric of Silicon Valley has started to leave fingerprints on destination marketing. A small organization in Canada is a shining example of this.
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Canadian DMO enhances visitor experiences through ‘destination animation’
By Shawn Smajstria – MultiBrief – May 2, 2017
RTO4 has established an animation fund that aims to make its destinations vibrant through co-investment with its stakeholders.
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ABOUT

RTO4, one of thirteen regional tourism offices established by the Ministry of Tourism Culture and Sport in the province of Ontario, has been called the “petri dish of tourism development in North America” by the Canadian Tourism Commission, specifically because of its innovative, analytical and non-traditional approach to growing tourism and economic development. Learn more ->

VISION

To provide leadership and support to a flourishing tourism economy in Huron, Perth, Waterloo and Wellington, Ontario, Canada.

MISSION

Lead an industry supported partnership and collaboration across the region to develop, enhance and strengthen a results-oriented tourism economy.

RTO4 CORE

Tourism Incubator Guiding Principles

RTO4: Tourism Incubator Guiding Principles

Destination Development Process

RTO4 Destination Development Process

Destination Digital Audit

RTO4 Destination Digital Audit

 
The key to successful tourism destination development is relatively straightforward: highly engaged communities that take an active role in shaping their collective future.

The best destinations have engagement across a broad spectrum of tourism stakeholders; business, public, financial, political and a host of others, not just tourism and marketing entities.

The modern destination brand is the sum total of all shared stories and experiences about that destination.