RTO4, one of 13 regional tourism offices established by the Ministry of Tourism Culture and Sport in the province of Ontario, has been called the “petri dish of tourism development in North America” by the Canadian Tourism Commission because of its innovative, analytical and non-traditional approach to growing tourism and economic development. RTO4 publishes best practices case studies to encourage improved destination marketing.

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Website UI/UX Social Media Efficacy

Cambridge Butterfly Conservatory recognized that there were digital hygiene issues and missed opportunities with their existing approach to online marketing. In particular their large website and unremarkable social media presence required a rethink. The benefits were dramatic.

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Digital Analytics eCommerce

The Arts and Culture sector is often financially fraught and fragile – especially in smaller cities and towns. Meanwhile the Entertainment industry floods cable networks and Internet channels with high quality content. Can digital marketing analytics help cultural attractions in smaller centres compete?

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Collaboration eCommerce Social Media

Is a museum a library and place of study, a repository for studying artifacts, or a “Shrine of the Muses” to inspire? The Stratford Perth Museum took a deliberate turn toward the latter by re-positioning itself as a tourism destination. Which also meant re-thinking community relationships, programming and marketing for the digital era.