COVID-19 – July 20, 2020 – Tourism Marketing and Digital Support Launch

COVID-19 – April 1, 2020 – Regional Tourism Update for Waterloo Wellington Huron and Perth

COVID-19 – March 17, 2020 – Regional Tourism Update for Waterloo Wellington Huron and Perth

COVID-19 – March 12, 2020 – Regional Tourism Update for Waterloo Wellington Huron and Perth

RTO4 names Andrea Gardi as Executive Director
RTO4 – Press Release – Feb 25, 2020
Robert Harris, Chairman of the Board of Directors of Regional Tourism Organization 4 Inc. is pleased to announce the promotion of Andrea Gardi to Executive Director.
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Canadian DMO brings Silicon Valley approach to tourism marketing
By Shawn Smajstria – MultiBrief – Apr 26, 2017
The cultural fabric of Silicon Valley has started to leave fingerprints on destination marketing. A small organization in Canada is a shining example of this.
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Canadian DMO enhances visitor experiences through ‘destination animation’
By Shawn Smajstria – MultiBrief – May 2, 2017
RTO4 has established an animation fund that aims to make its destinations vibrant through co-investment with its stakeholders.
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RTO4, one of thirteen regional tourism offices established by the Ministry of Tourism Culture and Sport in the province of Ontario, has been called the “petri dish of tourism development in North America” by the Canadian Tourism Commission, specifically because of its innovative, analytical and non-traditional approach to growing tourism and economic development. Learn more ->


To provide leadership and support to a flourishing tourism economy in Huron, Perth, Waterloo and Wellington, Ontario, Canada.


Lead an industry supported partnership and collaboration across the region to develop, enhance and strengthen a results-oriented tourism economy.


Tourism Incubator Guiding Principles

RTO4: Tourism Incubator Guiding Principles

Destination Development Process

RTO4 Destination Development Process

Destination Digital Audit

RTO4 Destination Digital Audit

The key to successful tourism destination development is relatively straightforward: highly engaged communities that take an active role in shaping their collective future.

The best destinations have engagement across a broad spectrum of tourism stakeholders; business, public, financial, political and a host of others, not just tourism and marketing entities.

The modern destination brand is the sum total of all shared stories and experiences about that destination.