RTTitle Page of the Fall Intake Partnership ProgramO4’s Partnership Program is a co-investment initiative designed  to foster tourism across our region, which includes Huron, Perth and Wellington Counties as well as Waterloo Region.

The program offers funding streams tailored to support businesses and organizations that are part of the tourism ecosystem such as attractions, accommodations, festivals and events, DMOs, Municipalities, BIAs and Chambers of Commerce.

This spring the following streams are open:

  1. Route/Trail Development – Application Form
  2. Destination Level Signage – Application Form
  3. AccessOutdoors Program – Application Form
  4. Indigenous Signage – Application Form
  5. Indigenous Programming – Application Form
  6. New Experience Marketing – Application Form
  7. Tourism Research – Application Form
  8. Influencer Marketing – Application Form
  9. Functional Art – Application Form
  10. Stories of Stewardship – Application Form
  11. Welcoming Visitors – Application Form

Please review the Application Guide prior to submission.

To be eligible for funding, applicants must demonstrate their business or project attracts visitors from at least 40 km away and their proposed initiative will contribute to drawing more visitors or enhancing their experiences in a meaningful way.

We are looking for sound and innovative ideas supported by a strong case for investment and a clear demonstration of need. Equally important is the confirmation that no conflicts of interest are present.

While the specific goals and formats of partnership projects may vary, RTO4 supports destination development projects that reflect the diversity of our region and contribute to long-term community benefit.

** Please download a copy of the Budget Template to fill in as part of your application submission.

Applications close September 25, 2026.