Staff & Management

David Peacock
David Peacock
Chief Executive Officer

Since 2011, David has led one of Ontario’s newly formed Regional Tourism Organizations, RTO4 Inc. This entity is a tourism business development incubator for Huron, Perth, Waterloo and Wellington, with a focus on growing and future-proofing  the region’s tourism assets and economy by creating sustainable destination management networks, distributed marketing and storytelling, stakeholder competencies and legacy resources. David is a business development specialist with a well-documented career as a senior executive at both the President and CEO level in international television and electronic media. He’s worked extensively in the UK, France, Brazil, Colombia, Venezuela, Finland and the U.S.A.

Under David’s leadership, the office has been recognized internationally for its innovative approach to tourism as an economic engine and for a number of the tools it has developed: The RTO4 Destination Development Process, The Destination Animation Partnership Program, the Destination Digital Audit to name a few.

David serves on the board of Destinations International and the DestinationNEXT Advisory Committee.

Andrea Gardi
Andrea Gardi
Director of Projects and Operations

Andrea Gardi joined RTO4 as a Project Manager, and is thrilled to be putting to good use her undergraduate degree in Honours Business Administration from the Richard Ivey School of Business and a Master’s degree in Tourism Policy and Planning from the University of Waterloo.  Her professional background includes positions with economic development and destination marketing organizations across Ontario.  Using strong organizational and analytical skills, she has a passion for growing the tourism industry in the region she was born and raised in.

Selected as one of Destination International’s 30 under 30 in 2017, she also received the AACB Scholarship to represent the group in Hobart, Tasmania.

Karen Mitchell
Karen Mitchell
Executive Assistant/Tourism Project Manager

Karen began her career at RTO4 as a Package Development Co-ordinator and evolved into a dual role of Executive Assistant and Project Manager. Karen is responsible for record keeping, payroll, scheduling, liaising with bookkeepers and auditors, financials and assisting upper management and was instrumental in the launch, training and operations of the RTO4 wide Regional Reservation System.

In her role as Project Manager, Karen works closely with tourism stakeholders to enhance a tourism destination by implementing projects that foster collaboration, build relationships, improve the destination tourism product, expand the destination network and market the destination through social and digital media.

Karen has completed her Honours in Tourism Management Diploma from Georgian College, completed an Edge of the Wedge Experiential Travel Course, a Travel Counsellor and Supervisor Manager Certification, and a BA in English Literature from the University of Waterloo.

Charlotte Moore
Charlotte Moore
Digital Project Manager

Charlotte is eager to bring her background in the creative sector to her role as Digital Project Manager at the Regional Tourism Organization 4. Previous to joining the RTO4 team, Charlotte gained invaluable experience working in digital marketing at Guelph Tourism for 4 years. Her post-secondary background in Music as well as Non-Profit Management allows her to have a unique set of skills, combining creative thinking and project management expertise. Charlotte has a passion for digital development, with a strong focus on innovation and design while continually asking ‘why’. Charlotte is committed to building the Tourism sector in her home region through her work at RTO4.

Sherry Doiron
Sherry Doiron
Manager of Sport Tourism

Sherry brings over 20 years of professional and amateur sport administration experience in the fields of event management, high performance sport, community engagement and strategic consultation at a municipal, provincial and national level. A native of Kitchener-Waterloo, she returns home after recently serving the New Brunswick sport sector as a consultant for the provincial government as well as Chef de Mission for Team NB at the Canada Games. Previous leadership positions include Director of Community Development with the Ottawa Senators, and Manager of Coach and Athlete Development for Field Hockey Canada.

In addition to being involved in the Canada Games movement, she has also represented Canada in several capacities at multiple international sport events and multisport games, including the 2007 Pan American Games, 2010 Commonwealth Games and 2010 Vancouver Winter Olympics.

She holds an undergraduate degree in Sport Management from the University of Massachusetts along with an MBA from the University of New Brunswick.

Leigh Cove
Tourism Project Manager

A Huron County native, Leigh brings a diverse skill set to the RTO4 team, having originally graduated with a Bachelor of Science degree specializing in biology and then pursuing post-graduate studies in Sport Business Management. Leigh’s work experience has taken her through multiple internships with different sport organizations before finding a home as manager of a rural based YMCA facility where she spent the last three and a half years serving the local community.

As a part of the RTO4 team Leigh is excited to support regional tourism initiatives with her problem solving abilities and operational management skills, with her ultimate goal being the delivery of quality experiences and solutions to the partners RTO4 serves. 

Brenda Greydanus
Accounting Manager

Brenda joined Alliance Bookkeeping in March 2014 and quickly endeared herself to colleagues and clients alike. Her nonjudgmental and fun-loving personality makes her easily approachable by anyone. Her dedication and attention to detail supports both clients and colleagues.

Brenda has a strong background in bookkeeping with a diploma in accounting & small business management, experience from many years in agri-business having owned & operated dairy & poultry farms with her husband and bookkeeping experience from a variety of businesses.

A proud mother and grandmother, Brenda loves spending time with family and friends. And in the summer months touring with her husband on their motorbike.