Digital Curriculum

At RTO4 we believe that highly successful destinations are those whose stories are widely told through the ability to leverage digital excellence and that digital excellence is a collective effort between tourism operators, organizations and DMOs. Digital excellence has been a main pillar of RTO4’s guiding principles since our inception in 2010 and leveraging digital has never been more important. One of the ways we support digital excellence within RTO4 is by compiling this Digital Curriculum series to be used as a resource for those looking to improve their digital skill-set. Because digital is ever-evolving, we will continue to add resources and update content here while ensuring this curriculum remains accessible for those who will benefit. Now let’s get started! (Closed captioning available on video content)

Google My Business

Why do you need to claim and manage your Google My Business listing? If you want to be found online you need to be really good at Google. Let’s get you there with this guide to Google. (Closed captioning available on video content)

Google My Business Notes Download

Responding To Reviews

Are you regularly responding to reviews? Learn why it’s important and the do’s and don’ts of best to respond. (Closed captioning available on video content)

Responding To Reviews Notes Download

Social Media Tips

Are you social and Social Media? Learn about the foundations of Social media, which platforms might be best for you and tips on how to take your Social Media presence to the next level.


Social Media Tips Notes Download
Video Illustration Graphic

Video for Social Media

Video has quickly become one of the most engaging tools for tourism operators, organizations and DMOs. Learn how to use Video effectively through Social Media and get inspired by some A+ examples from around the world.

Video for Social Media Notes Download
Social Media Engagement Graphic

Engagement is Everything

Still obsessing over how many people your post reached? Learn why Engagement is the most important analytic you need to get acquainted with. 

Engagement is Everything Notes Download

Everything You Need to Know About Google Analytics 4

Your business’ growth and development may rely on Universal Analytics. Earlier in 2022, Google announced it would sunset Universal Analytics and Universal Analytics 360. 

Engagement is Everything Notes Download