Digital Curriculum

Welcome to the RTO4 Digital Portal! Here you’ll find a series of online workshops that will walk you through the best digital practices impacting Tourism small businesses, operators and organizations right now.

We know that everyone is busy, so we created these workshops to be intentionally compact and direct for you to use the portal as a place to brush up on your digital skills and knowledge when it’s convenient for you.

Because digital is ever-evolving, we will continue to add resources and update content here while ensuring this curriculum remains accessible for those who will benefit. Each workshop is facilitated by Naheed Somji.  Be sure to read about Naheed in his bio below and visit his website to learn more!

Digital excellence has been a main pillar of RTO4’s guiding principles since our inception in 2010 and leveraging digital has never been more important than right now. So let’s get started!

In this Workshop you’ll learn how to enhance your Google presence to boost your organic search discoverability, facilitated by Naheed.

Name: Enhancing Discoverability Through Google

Description: In this Workshop you’ll learn how to enhance your Google presence to boost your organic search discoverability, facilitated by Naheed.

Facilitator: Naheed Somji www.naheedsomji.com

Videography: Mat & Nat Design Studio www.matandnat.ca

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Naheed Somji

Naheed Somji brings a decade of experience helping brands connect with their audiences online. From working with organizations like RTO4 to marketing Kitchener-Waterloo Oktoberfest to advising The Elora Festival, Naheed understands the needs of small businesses in the tourism and hospitality industries.