RTO4’s Partnership Program is a co-investment initiative designed to foster tourism across our region, which includes Huron, Perth and Wellington Counties as well as Waterloo Region.

The program offers funding streams tailored to support businesses and organizations that are part of the tourism ecosystem. There are two programs offered this year,

  • one designed for operators such as attractions, restaurants, accommodations, festivals and events and
  • one designed for tourism supporters, such as Destination Marketing Organizations (DMOs), Municipalities, BIAs, and Chambers of Commerce.

This fall the following streams are open:

Operators – Application Guide

  1. Accessibility Consulting – Application Form
  2. AccessOutdoors Program – Application Form
  3. Indigenous Signage and Related Research – Application Form
  4. Indigenous Programming – Application Form
  5. Strategic Storytelling – Application Form

Tourism Supporters – Application Guide

  1. Route/Trail Development – Application Form
  2. Destination Level Signage – Application Form
  3. Highlighting Local Procurement – Application Form
  4. Influencer Storytelling – Application Form

To be eligible for funding, applicants must demonstrate their business or project attracts visitors from at least 40 km away and their proposed initiative will contribute to drawing more visitors or enhancing their experiences in a meaningful way.

We are looking for sound and innovative ideas supported by a strong case for investment and a clear demonstration of need. Equally important is the confirmation that no conflicts of interest are present.

While the specific goals and formats of partnership projects may vary, RTO4 supports destination development projects that reflect the diversity of our region and contribute to long-term community benefit.

** Please download a copy of the Budget Template to fill in as part of your application submission.

Applications close November 15th at 5:00PM.