Destination Hygiene definition:
The definition of Destination Hygiene is to identify, fix, and enhance basic visitor experience issues.
Tourism Marketing and Digital Support Program
The Tourism Marketing and Digital Support Program were launched to assist tourism businesses and destination level partners in Waterloo, Wellington, Huron, and Perth County in improving and optimizing their digital assets and marketing capacity.
Available Funding for the Program
350000 dollars was made available.
Eligible projects included
Eligible projects included social media improvements and advertising, videography, website and e-commerce upgrades, software and technology.
Tourism Marketing and Digital Support Program results
Over 100 small businesses applied and 51 total projects were approved.
Approved Projects included 1 influencer campaign, 18 photography projects, 12 videography projects, 2 radio advertising campaigns, 34 social media campaigns, 24 website upgrades.