RTO4 has signed the Sustainable Tourism 2030 Pledge to demonstrate our commitment to improving the sustainability performance of our destinations between now and 2030.

The UN World Tourism Organization defines sustainable tourism as “tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities.”

We commit to measuring and improving our sustainability performance in the following ways:

  • Pursuing destination certification with Canadian-based provider GreenStep Sustainable Tourism, who will verify our current sustainability performance against globally recognized standards.
  • Create a Destination Sustainability Stakeholder Committee, to foster collaboration and advance destination sustainability initiatives.