RTO4 follows a purpose built model based on a process of ‘goal-strategy-measurement’ to create, implement and assess the tools and tactics that are the most appropriate for growing the tourism economy in this region. The team operates on five guiding principles:

  • Hygiene First – a critical focus on working with stakeholders to identify and fix those things that impede tourism growth
  • Destination Network – a holistic view of destinations that engages multiple stakeholders in shaping a community’s collective tourism future
  • Shared Story Brand – redefining brand in the modern media world as the sum total of shared stories and experiences about a given destination
  • A relentless focus on the visitor experience
  • Enabling Engagement – working with stakeholders to strengthen their ability to engage consumers
RTO4 Tourism Incubator Guiding Principles