RTO4 is challenging tourism destinations, businesses and operators across the region to create their own shareworthy moments to be considered for investment.

We are asking you to be bold, creative and think outside of the box. What could be created that would make visitors (and residents) stop, take out their phone, take a picture and share it with their friends and family?

Highly successful destinations know that Visitor or User Generated Content is key to ensuring that their story is widely told. We encourage you to think about how you will leverage this by inspiring visitors to capture and share your shareable moment.

We are looking for ideas that will capture the essence of a destination’s or business’ DNA (what makes you unique). Each idea should have a clear sense of place, we want people to know exactly where that picture was taken, so they can also experience it for themselves.

$30,000 in total is available for applicants to implement the selected projects. There will be two streams – one for destinations (DMOs, BIAs, Chamber of Commerce), as well as one for individual tourism facing businesses, events or operators. At least one winner will be selected from each stream. Destinations can apply for up to $15,000, individual businesses can apply for up to $5,000.

Applications due January 15, 2020.

For more information please check out the following:

For any questions or to brainstorm ideas please contact:

Andrea Gardi

andrea@rto4.ca

519-271-7000 ext 205