Since 2011, David has led one of Ontario’s newly formed Regional Tourism Organizations, RTO4 Inc. This entity is a tourism business development incubator for Huron, Perth, Waterloo and Wellington, with a focus on growing and future-proofing the region’s tourism assets and economy by creating sustainable destination management networks, distributed marketing and storytelling, stakeholder competencies and legacy resources. David is a business development specialist with a well-documented career as a senior executive at both the President and CEO level in international television and electronic media. He’s worked extensively in the UK, France, Brazil, Colombia, Venezuela, Finland and the U.S.A.
Under David’s leadership, the office has been recognized internationally for its innovative approach to tourism as an economic engine and for a number of the tools it has developed: The RTO4 Destination Development Process, The Destination Animation Partnership Program, the Destination Digital Audit to name a few.
In 2019 David retired as CEO but will continue to serve RTO4 as Executive Advisor & Chief Strategist on a part time basis.